In summer, popping to the shops is an easy affair as shoppers don’t have to contend with the elements when walking down the high street. However, in winter battling through the weather to get to a shop can feel like an arduous task. It’s essential that you make your shop inviting to customers in harsh winter environments.
Winter-Proof Your Shop
Cold temperatures and bad weather have the potential to damage your shop and could increase the cost of your energy bills. It’s essential to check the outside of your property for cracks or other signs of damage. Ensure that your windows and doors are properly sealed and that your shop is well insulated as this will help keep your energy bill a low as possible.
As conditions are more dangerous is winter and people are prone to slip, make sure you have a first aid kit and a trainer first aider on site.
Create a Welcoming Environment
To make your shop the most inviting use bright colours and warm lights to make your store a place shoppers want to linger.
Your window display can go a long way to enticing people into your shop. Creating a brightly-coloured and eye-catching display can make a big difference. If you’re opting for festive decorations don’t be afraid to take risks with colours instead of opting solely for traditional red and greens.
Stock the Right Items
Preparing for winter also means having the right products in your shop. When the weather is horrible no one wants to buy a swimsuit. Make sure to stock winter jackets, boots, scarves, gloves, and any other winter products you have as these will be the big sellers in colder months.
Having a great EPoS system can assist in your shop’s daily operations, from keeping your inventory updated to helping you serve customers in a fast and effective manner.
Winter is upon us and with it the need to make sure your shop is ready! Having the right décor is vital, as is taking precautions for bad weather and working to maintain the safety of everyone in your shop. Contact us to learn more about our technology and how we can help you prepare for the upcoming season – and everything it entails.