Social media certainly has a way of stealing away our attention and turning us into zombies as we scroll through. But every now and then, social media comes through in brilliant ways, from raising awareness of diseases and the charities that help them, to encouraging donations that result in billions.

It’s safe to say that, when used correctly, social media fundraising can be an extremely powerful, invaluable tool for the charity sector. People love taking part in crazy trends for a good cause as it lets them take centre stage in front of their friends and make a difference in the world. If you’re not taking advantage of this as a charity, you’re missing out! So here are our top three social media fundraising campaigns that changed the game for the better. 

Movember

Movember is always good fun for everyone when November rolls around. You might know someone who can’t help but take part – that might even be you. Growing a moustache is now probably one of the most well-known activities for fundraising alongside marathons and bake sales. 

But Movember wasn’t always about charity. When the idea first came to fruition in 2003, Movember was an attempt to “bring back the moustache”. But after realising its potential, the founders made it all about raising awareness for men’s health issues. 

That first year, only 30 people participated, and it raised no money at all. But the two founders kept at it, and soon it became a global household name. Now when November comes around, you can find moustaches painted on something no matter which direction you look. 

Since their humble beginnings, they have raised over £1 billion, accumulated 195,000 followers on Instagram, and in 2017 the Movember Foundation was ranked 49th out of 500 NGOs around the world. An amazing result for such a simple, fun idea.

ALS ice bucket challenge

In the summer of 2014, out of seemingly nowhere, people began dumping buckets of freezing-cold water and ice over their heads and uploaded the video to social media. As it turned out, it was to raise money for the ALS association in America and the MND Association in the UK. Both charities help those living with amyotrophic lateral sclerosis, also called motor neurone disease or Lou Gehrig’s disease.

The campaign came under some fire after people accused those participating of not donating or doing anything to help the charity, instead just doing it for the trend. But whether or not that was the case, it can’t be denied that it went viral and likely raised awareness of a disease many may not have heard of before. 

This trend raised over $115 million for the ALS Association in America, a dramatic increase from the $2.7 million donated the year before. A huge success. 

No makeup selfie 

In March 2014, a woman posted a picture of herself without makeup in support of actress Kim Novak, who was criticised for attending the Oscars without any herself. When many women joined in, a young girl noticed the potential for this trend and used it to raise awareness for cancer.

In less than a week, over £8 million was raised for Cancer Research UK. The charity also saw a massive boost in website visits and increased engagement on social media. It was an easy trend to jump on and even if you couldn’t donate, your no-makeup selfie would help spread awareness.

These campaigns all started with simple ideas that blossomed on social media. It’s amazing to see just how big of a change we can make when utilising the power of social. And as new apps release, it’ll be interesting to see what strange new trends and challenges will be born to lend a hand to the charity sector. 

Our modern world revolves around our mobile devices, so why not make them a part of your charity too? With Nisyst’s mobile dashboards feature, you can see how your store is performing live, no matter where you are. If you’d like more information, get in touch on 01204 706 000.

We’re only halfway through 2018 but it has been an exciting year already for the charity sector, which continues to raise money for valuable aid and help those in need. It is a known fact; charities have many diverse ways of raising funds and consequently providing help for others. However, challenges, from time to time, still arise.

To alleviate the margin for failure, it is important that charities are aware of the challenges that they may face, and at the same time must understand ways they can overcome these. Charity organisations, whether they are big or small, are used to dealing with complex and important responsibilities daily.

Although 2018 is a year of opportunities, there will still be challenges that various charities will have to face.

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Many modern charities invest in digital technology to ensure their impact on their audience is maximised. Social media is typically chosen as the platform to drive people to donate, which companies like Facebook and charities alike are taking advantage of to reach a wider audience.

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As discussed in one of our previous blogs Alternative Online Donation Platforms for Charities, the digital world is a huge part of our daily lives and is one of the main forms of communication. As digitization increases, companies are constantly growing due to developments in technology which allows them to produce more innovative concepts for the charity sector.

digital learning

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Companies are constantly evolving and producing innovative ways with ideologies; and now charities are doing the same. Many individuals are working with charities and coming up with alternative ways to donate, changing and improving the way the charity works.

Over time, the digital world has become the way many of us interact, and it has also become the main source of how charities receive donations and engage with people. As a result, this has led to the development of alternative online donation platforms. Read more

Charities are constantly evolving in their commitment towards life-changing goals. Whilst progress has played a big part in their success, there are still many improvements and changes that could be made to achieve an even better outcome for charities.

We are now seeing more and more people coming together to work towards achieving these improvements. Collaboration in this way has meant better and varied ideas in the different ways a charity could operate. Technology is a huge part of today’s world with most things accessible at your fingertips. We’ve rounded up just a few new technologies that have been created for charities: Read more

 

Last year, we touched on the different ways you can use social media to promote your charity shop. You can read all about it here. In an age where your social media feeds update quicker than you can say “hashtag”, it’s important to stay in touch with your followers. To get you social-media savvy in 2017, we’ve put together five more tips to help you boost sales by utilising your social media following to drive people offline and into your stores.

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A huge number of retailers across the globe have turned to social media as a way to promote their brand to new audiences and existing customers alike, so it’s no surprise that many charity shops are doing the same.

However, successful social media usage isn’t just about a sales approach. Done in the right way, it’s possible to increase the number of customers through your door and subsequently boost the amount of sales. Here are five top tips from us here at Nisyst. Read more