The fluttering of hearts around the world signals the arrival of the most romantic day of the year – Valentine’s Day. Soon many loved-up souls will be rushing to the shops to purchase a gift for their other half.

As a charity shop, you can take advantage of this by offering a variety of romantic products and getting into the spirit of the celebrations.

So, what should you do to make sure that love is in the air at your store?

Decorate Appropriately

One of the ways to draw budding romantics to your store is by decorating it. Red hearts and a cupid or two is the best way to put the romance into your shop.

You can also get the local community or schools involved and ask children to create some decorations.

Sweet Surprise

Do you like sweets? Chances are the answer is yes and your customers may feel exactly the same way.

Therefore, a bowl full of love heart sweets can be the best way to talk your way into the hearts of your customers. You can get these sweets customised for your store, adding a personal touch of romance to your shop.

Engage

One of the most important things to remember is to engage with your customers. Set up a sweetheart note tree. Simply offer heart shaped pieces of paper to your customers and invite them to write anonymous messages to those they love and display those little love letters in your shop window.

It’s a simple idea, but it can make your shop look personable this holiday season.

Be Cheerful

Remember, Valentine’s is a happy day in the shopping calendar. People walk into your store with love in their hearts and a cheer in their step.

For help with the EPoS side of things, please feel free to contact us on 01204 706 000.